📺 AF Chat: How to Reduce Your Churn by Optimizing User Retention with Anja Obermüller from Adidas

Ariel Ariel
Jun. 27

We talk a lot about how to get more people to download your app or game with ASO, but what happens after they have it is critical to the success of your business. Regardless of how you make money, you (probably) want them to use the app actively.

In this AF Chat, Anja Obermüller, Head of Product Marketing @ Adidas Runtatstic, shared her experience with user retention optimization and had a lot of great points that should help every developer work towards getting more users to stick around more.

This one's really worth the watch.

A Few Highlights

  • How to measure retention and what Anja uses as her KPI
  • Why segmenting users is key to optimizing retention
  • Data science is helpful when optimizing retention but isn't a must
  • Which events you should track and focus on when optimizing
  • The difference between optimizing for short and long term retention
  • And more...

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