📺 AF Chats: Create a Better ASO Strategy by Learning from Competitors, with Binh Dang

Ariel Ariel
Feb. 26

App Store Optimization may seem daunting at first, or may feel like you're getting stuck. What should you do about that? There's one easy answer—Learn from the competition!

This month Ariel sat down with ASO marketer Binh Dang, who runs organic growth @ idealo, to talk about the role of competitive intelligence in the success of App Store Optimization campaigns.

Some of the topics we covered:

  • Using competitive intelligence to understand what you're doing wrong
  • If and how to target competitor names as part of your keywords
  • What you think is wrong might actually be right
  • How fast to iterate in the App Store vs Google Play
  • And more!

Related resources:

Join us at the next AF Chat for great content, a chance to get your ASO questions answered, and surprises!


Related Resources

�� A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC
AF Chats
📺 A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC

Taking advantage of seasonality can help you get better conversion and more views

�� A/B Testing Part 2: How Google Maps Uses A/B Testing with Gilad from Moburst
AF Chats
📺 A/B Testing Part 2: How Google Maps Uses A/B Testing with Gilad from Moburst

If you like hands-on learning this is the AF Chat for you, chalk-full of real-world examples of A/B tests gone right (and wrong)