๐Ÿ“บ AF Chats: Using Competitive Intelligence to Drive Growth with Ian Irving from The BBC

Ariel Ariel
Apr. 22

This month Ariel sat down with Ian Irving, a Senior Analyst at the BBC, to talk about the role of competitive intelligence in a large enterprise and how it can be leveraged to drive growth for mobile apps and games. The conversation included a lot of great, experience-based, advice from Ian on a variety of topics, including:

  • Setting up expectations with competitive intelligence
  • Identifying opportunities by analyzing what's working for competitors
  • Using the right KPIs with stakeholders
  • The importance of A/B testing
  • How much impact seasonal changes have for ASO
  • And much more!

Check out the highlights:

2:06 minutes

Present these KPIs to support mobile growth initiatives

2:35 minutes

You need to get in a testing mindset to improve your ASO

2:30 minutes

ASO Trick - Making seasonal changes to your assets

2:31 minutes

Whats considered "good" when A/B testing?

4:31 minutes

How to see which keywords competitors are using for ASO?

2:42 minutes

How often should you refresh keywords for ASO?

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