There's a New PUBG in Town
This is a single insight from This Week in Apps #88 - It's All Changing.... Check out the full article for more insights.
PUBG New State launched last Thursday and instantly popped at the top of the charts across both the App Store and Googe Play. Many fans were waiting for the new game, which isn't an update to PUBG Mobile but rather a new game from the original team, and that excitement is what made it the #1 game for three days straight.
What does that look like in downloads?
It looks like a lot of downloads. According to our App Intelligence, New State saw 11 million downloads in its first week on the App Store and Google Play.
For reference, PUBG Mobile got 8.4 million downloads in its first week on the App Store and Google Play when it launched back in 2018.
Unlike PUBG Mobile, New State launched in India as well last week, and not as a separate app but rather the same one! PUBG Mobile had to split into two separate downloads, one for everyone and another for India, after the Indian government blocked the original and demanded changes.
And complying was worth the effort. New State's biggest market globally is India, which earned the new game 3.3 million downloads, or 30% of total downloads, according to our estimates.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
