Keyword Teardowns

#37 - The Cardinal Sin of ASO

Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.


This Week in Apps

This Week in Apps #89 - MrBeast Takes on the App Store!

Wish, Etsy, Disney+, MrBeast, and if you think the opportunities have dried up think again...


Keyword Teardowns

#36 - The Algorithm Can't Read Backward

Keyword placement matters. A lot. But it's not just about where, it's also about the direction.


This Week in Apps

This Week in Apps #88 - It's All Changing...

New games, old apps, and how Google's skirting Korea's new law. And more!


Keyword Teardowns

#35 - Are You Focusing On This?

How well you convert downloads into ratings is critical to the success of your ASO


This Week in Apps

This Week in Apps #87 - Thats a Lot of Coin!

NFTs took over the App Store this week, TikTok's revenue grew the most in October, Showtime had a great weekend, and more.


Insights

The Most Downloaded + Highest Earning Apps in October

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in October 2021.


Keyword Teardowns

#34 - That Old Trick Still Works!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


ASO Guides

8 Common ASO Mistakes That Hurt Your Downloads

Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.


ASO Guides

8 Tips to Optimize Your Keywords List in App Store Connect

7 Simple tricks you can use to get more keywords into your App Store Connect keywords field


This Week in Apps

This Week in Apps #86 - A Bunch of New Records

Roblox went down, Coinbase and Disney+ went up, and Firefox is trying to make comeback.


Keyword Teardowns

#33 - It's Not Just About You

What your competitors do for ASO matters just as much as what you do. Sometimes they mess up and you get to win. If you're ready.


Insights

🎮 The Top Mobile Games by Downloads and Revenue in September

We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in September 2021.


This Week in Apps

This Week in Apps #85 - It's Still a Money Game

Candy Crush gets ready to celebrate 9 years with revenue growth, Fox gets into the weather game, and more!


Insights

The Top Mobile Apps in September by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in September 2021.


This Week in Apps

This Week in Apps #84 - Can't Stop Won't Stop

Growth is a wondeful thing, and one country seems to be the source of a lot of it. That, and more, in this week's roundup.


This Week in Apps

This Week in Apps #83 - Will the HomePod Kill Christmas for Google and Amazon (Again)?

Creators and content are the name of the game in the store, and the money simply follows. This week's no exception.


AF Chats

📺 A/B Testing Part 3: Leveraging Seasonality with Ian Irving from The BBC

Taking advantage of seasonality can help you get better conversion and more views


This Week in Apps

This Week in Apps #82 - It's All in the Timing...

Facebook is having a really bad week. Not Telegram, though.


Keyword Teardowns

Keyword Teardown #9 - A Trick for Apps with In-App Purchase

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


Insights

Apple's Now Allowing Users to Rate Its Pre-Installed Apps—Here are the Numbers

Apple has quietly rolled out the ability to rate pre-instaleld apps such as the Calculator and Mail. Here's how users are rating them.


ASO Guides

App Store Optimization (ASO) Checklist for 2021

✅ ASO is essential for growing your app's downloads. Use this checklist to make sure your app is optimized for the App Store and Google Play.


This Week in Apps

This Week in Apps #81 - Gotta Be Original

Hulu and Netflix are benefits from original content while math is becoming popular via app (like everything else...)


Keyword Teardowns

Keyword Teardown #8 - The Same Rules Still Apply

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


ASO Guides

What's New in iOS 15 for App Store Optimization

The latest release of iOS bundles great features for developers that when used correctly can easily get more downloads. Here's how to use them.


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