Teardowns

Keyword Teardown #6 - Is Your Category Hurting Your ASO?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


AF Chats

📺 A/B Testing Part 2: How Google Maps Uses A/B Testing with Gilad from Moburst

If you like hands-on learning this is the AF Chat for you, chalk-full of real-world examples of A/B tests gone right (and wrong)


AF Chats

📺 A/B Testing Part 1: The Basics with Katie from Storemaven

Our four-part series on A/B testing is kicking off with a review of the basics (aka. how to not fail)


Insights

The Top Mobile Apps in August by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in August 2021.


This Week in Apps

This Week in Apps #78 - Where's All that Money Coming From?

More and more people move to app-first experiences, and they're bringing their wallets with them...


Teardowns

Keyword Teardown #5 - The Thing About Keyword Duplication...

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #77 - That's Not Going to Happen!

Korea dealt what may seem like a massive blow to Apple and Google this week, but I don't think it'll actually happen. Here's why.


Teardowns

Keyword Teardown #4 - Age Isn't Just a Number...

Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)


This Week in Apps

This Week in Apps #76 - Reaching New Highs

Scooter Rantals Skyrocket, Headspace, Discord and Peacock Soar, and the Mac App Store...


Teardowns

Keyword Teardown #3 - Keyword Placement is the Name of the Game!

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #75 - A Bunch of Firsts!

Apps are slowly becoming bringing everyone into the metaverse and brands are trying to stay ahead.


Teardowns

Keyword Teardown #2 - Why Did Apple's App Store Algorithm Choose These Apps?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more

This week we, again, use data to analyze future IPOs, see a shifting trend in how couples meet, and take a closer look at App Tracking Transparency.


Insights

🎮 The Top Mobile Games by Downloads and Revenue in July

We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in July 2021.


Teardowns

Keyword Teardown #1 - Why Did Apple's App Store Algorithm Choose These Apps?

Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.


This Week in Apps

This Week in Apps #73 - Look at Them Grow!

Weather apps show massive growth in revenue, as does Disney+. Instagram kicks TikTok, and Square gets into the Buy Now Pay Later game.


Insights

The Top Mobile Apps in July by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in July 2021.


Teardowns

App Teardown - Yummly Owns Search Results

An analysis of the ASO strategies used by Yummly in the U.S. App Store


This Week in Apps

This Week in Apps #72 - It's All About the Money

Netflix gets into games, Peacock's enjoying the Olympics, and so is Snapchat, and Nintendo is getting serious about cutting its losses.


Teardowns

App Teardown: What Can We Learn From Food Delivery King DoorDash?

An analysis of the ASO strategies used by DoorDash in the U.S. App Store


This Week in Apps

This Week in Apps #71 - It's IPO Season Again

This week we're looking at the numbers behind IPOs from Outbrain, Duolingo, and Robinhood, and also how HBO Max's expansion into Latin America is going so far.


Teardowns

App Teardown: Even the NBA Needs App Store Optimization

An analysis of the ASO strategies used by the official NBA app in the U.S. App Store


Insights

🎮 The Top Mobile Games in June by Downloads and Revenue

We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in June 2021.


This Week in Apps

This Week in Apps #70 - ESPN, Dinsey, Instagram, and more

It's been a solid week of growth for all different types of apps, from sports to travel and social media.


Insights

The Top Mobile Apps in June by Downloads and Revenue

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in June 2021.


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