ASO Guides Jun. 16

The Biggest App Store Algorithm Change is Here - This is What You Need to Know

We reverse engineered a BIG change to the App Store that's impacting the ASO of thousands of apps and here's what we know.


This Week in Apps Jun. 13

This Week in Apps - Boring but Big

#252 - Love Island has taken over the App Store. I found another boring niche that's generating millions every month, and also rounded up the most downloaded and highest earning games in May.


Insights Jun. 13

Changing Channels is a Multi-Million Dollar Business on the App Store

When app makers think about what to build, they tend to associate big ideas with big money. I've shown you over the last...


Insights Jun. 13

Love Island Season 7 Has Its Biggest Opening Week on the App Store Ever!

It's been a while since a TV show took over the App Store! The latest to achieve that is Love Island, and the numbers ar...


Insights Jun. 13

X Doubled its Mobile Revenue Year Over Year

May was a strange month for X. On the one hand, revenue didn't grow from April - quite the opposite. On the other, it sa...


Insights Jun. 13

Same Title, More Money! The Highest-Earning Games in the World in May

I crunched the numbers and ranked the highest-earning mobile games in the world. Movement was minimal in May but revenue...


Insights Jun. 13

A Big But Impactless Shuffle - The Most Downloaded Games in May

Unlike the highest-earning chart, which was fairly stagnant in May, games fought for downloads. On the App Store, every ...


This Week in Apps Jun. 6

This Week in Apps - Apple's Next Sherlock?

#251 - Storage cleaner apps are printing millions, Google's NotebookLM crossed a million downloads, Nintendo's upgraded mobile app is in demand, and the most downloaded and highest earning apps in May.


Insights Jun. 6

Storage Cleaner Apps is a Multi Million Dollar Industry No One's Talking About

I'm on the lookout for categories of apps that quot;printquot; money for their makers and represent a potential opportun...


Insights Jun. 6

Google Launched a Mobile App for NotebookLM, and it Just Crossed 1M Downloads

Have you ever heard of NotebookLM? If you haven't, NotebookLM is an AI tool from Google that turns written documents int...


Insights Jun. 6

Nintendo App Downloads Explode as Switch 2 Deliveries Begin

If you make a better app, more people will want it, right? Well, that's something Nintendo seems to have taken seriously...


Insights Jun. 6

Top App Downloads Recovered a Bit in May - The Most Downloaded Apps in the World

May is officially behind us and summer is right around the corner, and I couldn't wait any longer to rank the most downl...


Insights Jun. 6

The Highest-Earning Apps Saw Revenue Rise 17% in May

I crunched the numbers and ranked the highest-earning mobile apps in the world in May and found exactly one winner in an...


Videos May. 29

11 Mobile Game Trends in 2025 You Can't Afford to Miss

Discover the top 11 mobile game trends for 2025, including monetization strategies, genre insights, and global market opportunities to help developers thrive.


Insights May. 16

Mobile Gamers Are Spending More Per Download Than Ever Before

Here's a stat that surprised me and will probably surprise you too. In 2024, the average consumer spending per mobile g...


Insights May. 16

Mid-Core Games Are Eating Everyone's Lunch

Let's talk about what's actually making money in mobile games right now. Not downloads. Revenue. If you look at the top...


Insights May. 16

Monetization Secrets from the Top 1,000 Games

Monetization has always been a hot topic in mobile. But the top games in 2024 are writing a new(ish) playbook and it's s...


Insights May. 16

Gamers Don't Just Play! They Scroll, Chat... and Grocery Shop?

We already know mobile gamers are on YouTube. And TikTok. And Discord. That's nothing new. But if you stop there, you'll...


Insights May. 16

The Real Winners in Mobile Gaming Aren't the Newest Games

We all love new. New titles. New mechanics. New trends. But in mobile gaming, old games are still eating everyone's lunc...


This Week in Apps May. 9

This Week in Apps - Silent Millionaires

#249 - AI identifiers hit $27M, dating apps set new revenue records, downloads dip for games, China dominates game earnings, and more.


Insights May. 9

Monthly Consumer Spending in This Niche Just Hit $27M

Identifier apps are silent millionaires. There, I said it. Over the last few years, developers have shipped more than a...


Insights May. 9

Dating Apps End Their Best Month of Revenue Ever

It's 2025 and while AI is the hottest trend dating apps are still printing money. In April, the top three cashed their b...


Insights May. 9

Is Blue the New Black? The Most Downloaded Games in April

April is behind us which means it's time to round up the data and rank the most downloaded games in the world. April con...


Insights May. 9

China Regains Control - The Highest Earning Games in April

I crunched the numbers and used our App Intelligence and ranked the highest earning mobile games in the world in April. ...


Insights May. 9

X Maintains Momentum Without the Noise

Elon's been busy in the last few months, but this time X wasn't as impacted as it has been by Elon's musings last year. ...


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