How the Coronavirus is Impacting Downloads of Business Apps

Ariel Ariel
2 minute read 4/5/20

With millions of people getting used to a reality that doesn't include a physical office or the ability to meet in person, many are turning to apps to keep business running as usual. This new demand is causing downloads of business apps to spike to the highest of highs.

To get a better idea of just how massive these spikes in downloads are, we can look at the Mobile Download Index for the business category. Italy, as you would expect, is currently in the lead. Downloads of business apps have grown by more than 780% in a very short period of time.

Mobile Downloads Index for Business app in Italy

Italy, however, isn't the only country experiencing this trend. Each one of the 47 countries we're currently indexing is experiencing double-digit growth in downloads.

Here's what that looks like:

Country Index (as of 3/16) Change (vs. 90 days ago)
Italy995.06784.73%
Norway616.84351.77%
Denmark384.99322.42%
Hong Kong554.97295.19%
Romania392.42286.85%
Philippines300.91263.15%
Austria442.68224.59%
Switzerland328.13210.11%
Spain340.28201.27%
Finland603.09190.38%
Netherlands347.63184.99%
China351.44175.60%
Poland406.18174.06%
Slovakia323.51161.00%
Vietnam534.16158.54%
Colombia325.6157.21%
New Zealand302.37151.77%
Australia376.41151.43%
Argentina272.81149.44%
Israel530.01148.71%
Pakistan274.57139.30%
Thailand194.12138.45%
Brazil258.46124.79%
Canada258.31116.59%
United Kingdom202.17110.92%
United Arab Emirates216.71107.54%
Malaysia342.61107.15%
Indonesia302.47105.26%
Belgium311.56104.26%
Chile186.68101.69%
Kazakhstan373.18100.75%
Sweden277.7195.38%
Singapore225.2393.35%
South Korea186.9388.84%
Germany199.6685.82%
Mexico167.6183.48%
South Africa286.2281.55%
France204.6176.75%
Lithuania204.670.00%
United States177.1769.09%
Japan196.662.35%
South Africa150.0659.67%
India192.6159.38%
Egypt259.5357.02%
Ukrain227.2930.29%
Turkey105.9822.68%
Russia132.8515.23%

As many of us all around the world are getting used to working remotely, this is a trend we expect to keep up.

One trend that we saw as we dug through the business category across countries, is that in most of them, Zoom, a video conferencing app, has risen to the top of the charts.

Traditionally the service is used by professionals to conduct video meetings, but in the absence of social time, many have been using the service's free tier to hold gatherings with business and also personal nature.

Its downloads have grown accordingly, hitting new records every day this week.

Estimated downloads for Zoom from the App Store and Google Play

Not every business app is going to see an increase in downloads, nor will all of Zoom's competitors, but if you have a business app, now's a great time to promote it.

_We're continuing to monitor download trends around the world and will post more insights as we find them. _

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #covid-19

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