Tagged food

Insights 9/27/24

Millions of Downloads for... Cookies

I love seeing a good Food-for-Downloads promotion that actually works. It doesn't have to be intricate or wild in any wa...


Insights 9/20/24

McDonald's and Wendy's Went Head to Head on National Cheeseburger Day

National Cheeseburger Day happened last Wednesday. I didn't know this was a thing, but apparently it is. The big three ...


Insights 7/26/24

Chick-fil-A Gets Into Gaming and Sees Most Daily Downloads Ever

Food for downloads isn't a new trend, so when I saw Chi-fil-A's app at the top of the charts earlier this week I wasn't ...


Insights 9/15/23

National Cheeseburger Day Led to a 790% Increase In Downloads For This App - It's Not McDonald's Or Wendy's

I love a good food for downloads campaign, and although we saw a few this summer, we haven't seen nearly as many as I'd ...


Insights 8/18/23

Uber Eats Struggles To Maintain Traction Internationally

Uber Eats, the food delivery service, has seen downloads for its flagship app drop by 50 since 2020. Does everyone have...


Insights 7/14/23

7-Eleven's Free Slurpee Day Wasn't a Big Hit...

7-Eleven has been giving away free Slurpees, the company's flagship drink, on July 11th for more than 20 years. In 2019 ...


This Week in Apps 7/14/23

This Week in Apps - Let's Go Viral

#172 - TikTok's latest viral app made a lot of money, Amazon Prime Day, apps by downloads, and more!


Insights 4/21/23

Dairy Queen's Current Promotion Nets Massive Results

A few weeks ago I looked at a new campaign Dairy Queen announced, which in my mind, marks the beginning of free-food-for...


This Week in Apps 4/21/23

This Week in Apps - The Comeback?

#160 - Reddit's biggest day of revenue, AI art is back, Monopoly Go scores, and more.


Insights 7/15/22

7 Eleven's Best Brain Freeze Giveaway Ever

National Slurpee fountain 7-Eleven is giving away free Slurpees for its birthday its 95th birthday, and all you have ...


This Week in Apps 5/27/22

This Week in Apps #115 - Not More of the Same

Fast food doesn't get apps, but Planet Fitness does, and it means a lot of downloads. That and more in This Week in Apps.


Insights 5/27/22

Wendy's Goes on Sale – Looking at Downloads, It's Obvious Why...

This week, my favorite fast-food chain [hung a big "for sale" sign on its door](https://www.cnn.com/2022/05/25/busines...


Insights 5/27/22

Grubhub Fumbled a Big Campaign but Still Got Some Downloads

Have you ever heard the saying "there's no such thing as free lunch"? Last week food delivery app Grubhub [reiterate...


This Week in Apps 5/6/22

This Week in Apps #112 - The Race is On!

Hulu's silent growth, McDonald's way ahead, the highest earning apps and games, and more.


Insights 5/6/22

McDonald's Is the Fastest Growing Food App in Its Group

Food delivery apps have grown a bunch over the last couple of years as everything moves to be done from home. That cau...


App Teardowns 7/27/21

App Teardown: What Can We Learn From Food Delivery King DoorDash?

An analysis of the ASO strategies used by DoorDash in the U.S. App Store