Appfigures offers Audience Demographics for your apps and games as well as for your competitors.

You can find Audience Demographics in the Overview report in your Appfigures account and it includes a breakdown of your users' age, split into groups, and their gender expression.

Why is Audience Demographics Important?

Knowing who's using your mobile apps is incredibly helpful. This knowledge will support your user acquisition campaigns by allowing you to target them towards the type of users who are most likely to convert, saving you money.

Knowing your audience demographics can also help you with answering development questions.

We believe every app maker should know who's using their apps so we've made audience demographics available for free for all apps you track in your account.

How Does Appfigures Determine Audience Demographics?

We use a proprietary Machine Learning (ML) to determine the age and gender expression of each review for your app. We then aggregate those to determine the app's audience.

Our ML is trained on 2B+ app reviews, making our Audience Demographics as accurate as possible. This is very different than more generalized AI (like ChatGPT).

Note: You will see how many reviews your Audience Demographics is based on below the charts. We need at least 50 reviews to provide audience demographics.

What's Gender Expression?

Gender expression reflects a person's gender identity (their internal sense of their own gender). We break gender into three groups: feminine, masculine, and neutral.

This isn't the traditional metric you'll find in audience demographics. Traditionally, audience demographics is limited to a binary "gender".

Our AI offers more granularity which we use to determine the gender expressed by the user, beyond the binary gender.

Frequently Asked Questions

Do I need to install an SDK to collect Audience Demographics?

No. Audience Demographics does not require collecting private user data from within your app.

That means you'll have insights right away.

Can I see Audience Demographics for any app or just mine?

Any app. Audience Demographics is available for all of your apps right in your dashboard and for any other app or game in the app's panel as well as in the Competitors report.

Can I see demographics for individual users?

No. Audience Demographics are aggregated across your entire user-base and is not available for individual users.