The Adobe Experience Cloud is a powerful platform for business intelligence.

Appfigures integrates with the Adobe Experience Cloud to bring a wealth of information from your mobile apps, including downloads, revenue, ratings, and much more for rich dashboards.

Here's a list of all metrics and classifications supported by the integration.

Datasets

Units

• Downloads - The number of times the app was downloaded for the first time to a user's device.
• In-app Purchases - The number of in-app purchases made.
• Subscription Purchases - The number of new subscriptions purchased.
• Redownloads - The number of times the app was downloaded by an existing user who deleted the app before.
• Uninstalls - The number of times the app was deleted.
• In-app Returns - The number of times a refund for an a non-recurring in-app purchase was issued.
• Subscription Returns - The number of times a refund for a recurring in-app purchase was issued.

Revenue

• In-app Revenue - The amount of revenue from non-recurring in-app purchases after store fees.
• Subscription Revenue - The amount of revenue from recurring in-app purchases after store fees.
• In-app Gross Revenue - The amount of revenue from non-recurring in-app purchases before store fees.
• Subscription Gross Revenue - The amount of revenue from recurring in-app purchases before store fees.
• In-app Refunds - The amount of money refunded from non-recurring in-app purchases after store fees.
• Subscription Refunds - The amount of money refunded from recurring in-app purchases after store fees.
• In-app Gross Refunds - The amount of money refunded from non-recurring in-app purchases before store fees.
• Subscription Gross Refunds - The amount of money refunded from recurring in-app purchases before store fees.

Subscriptions

• MRR - Monthly Recurring Revenue
• Churn - % of users that unsubscribed
• Active Subscriptions - The number of subscriptions, including free trials and promotional offers.
• Paying Subscriptions - The number of subscriptions earning revenue (not including trials). Only available for iOS and MacOS apps at this time
• Activations - Number of times a new subscription was purchased. Includes new subscription purchases and upgrades to a higher tier.
• Cancellations - The number of times a subscription was cancelled. Included subscriptions that expired, cancelled or downgraded to a lower tier.

Ranks

• Rank - Used to define the Average Appfigures Calculated Metric. Not used directly.
• Rank Divisor - Used to define the Average Appfigures Calculated Metric. Not used directly.

Ratings

• Rating - The rating and associated text review.
• Rating Divisor - Used to define the Average Appfigures Calculated Metric. Not used directly.

Classifications

Data series

• Country Name - The name of the country related to the app store activity.
• Appstore Name - The name of the app store that reported the activity (Ex. Apple, Google Play, etc.).
• Application Name - The name of the mobile application.
• In-app Name - The item purchased within the application.
• Category Name - Primary category of the app in the app store.

Reviews

• Review Title - Title of the review.
• Review Comment - Comment of the review
• Application Version - Version of the application that was used to generate the review.
• App Store User - Author (user name) of the review.

Update Frequency

The integration supports daily data updates for all included metrics.

Ready to start? Here's how to connect Appfigures with Adobe.