If you like hands-on learning this is the AF Chat for you, chalk-full of real-world examples of A/B tests gone right (and wrong)
Our four-part series on A/B testing is kicking off with a review of the basics (aka. how to not fail)
Getting users to download your app or game is the first half of the journey to building a sustainable business. Retention is the second, and is as important.
WWDC is over and after a week of sessions we have a good idea of what's new for businesses (think, tools to get more downloads)
There are more scams on the App Store than Apple would care to admit. We talked to a developer who's trying to help.
CI can bring many benefits to the Enterprise. Here's how it helps The BBC
ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.
Ariel sat down with ASO marketer BInh Dang to talk about the importance of using competitor intelligence for App Store Optimization
Ariel sat down with Daniel Jalkut to talk about getting more downloads as an indie app dev.
Ariel sits down with Joe Cieplinski to recap WWDC and its impact on app businesses
Many developers know ASO is how they'll reach success, but only a few know where to start and how to do it. In this AF Chat we brought in an expert to help you get started