AF Chats

AF Chats

📺 A/B Testing Part 2: How Google Maps Uses A/B Testing with Gilad from Moburst

If you like hands-on learning this is the AF Chat for you, chalk-full of real-world examples of A/B tests gone right (and wrong)


AF Chats

📺 A/B Testing Part 1: The Basics with Katie from Storemaven

Our four-part series on A/B testing is kicking off with a review of the basics (aka. how to not fail)


AF Chats

📺 AF Chat: How to Reduce Your Churn by Optimizing User Retention with Anja Obermüller from Adidas

Getting users to download your app or game is the first half of the journey to building a sustainable business. Retention is the second, and is as important.


AF Chats

📺 AF Chat: WWDC 2021 Recap with Joe Cieplinski

WWDC is over and after a week of sessions we have a good idea of what's new for businesses (think, tools to get more downloads)


AF Chats

📺 AF Chats: Anatomy of an App Store Scam with Kosta Eleftherious

There are more scams on the App Store than Apple would care to admit. We talked to a developer who's trying to help.


AF Chats

📺 AF Chats: Using Competitive Intelligence to Drive Growth with Ian Irving from The BBC

CI can bring many benefits to the Enterprise. Here's how it helps The BBC


AF Chats

📺 AF Chats: The Differences (and Similiarities) in ASO for Apps vs. Games w/ Parker Moore

ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.


AF Chats

📺 AF Chats: Create a Better ASO Strategy by Learning from Competitors, with Binh Dang

Ariel sat down with ASO marketer BInh Dang to talk about the importance of using competitor intelligence for App Store Optimization


AF Chats

📺 AF Chats: How To Run an App Business as an Indie Developer w/ Daniel Jakut

Ariel sat down with Daniel Jalkut to talk about getting more downloads as an indie app dev.


AF Chats

📺 WWDC 2020 Recap - Clips are Landing Pages, the Future of the Mac, and More

Ariel sits down with Joe Cieplinski to recap WWDC and its impact on app businesses


AF Chats

📺 Winning App Store Optimization Strategies with Peter Godtfredsen

Many developers know ASO is how they'll reach success, but only a few know where to start and how to do it. In this AF Chat we brought in an expert to help you get started