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Insights 9/16/22

Only 4% of iOS Apps Use App Tracking Transparency

Last week's insight into which apps use Apple Search Ads resulted in a few questions from readers about the connection b...


This Week in Apps 8/12/22

This Week in Apps #126 - Unity's Dilemma...

Clubhouse is making a drastic change. TikTok is winning and losing at the same time. Twitter isn't growing, and more.


Insights 8/12/22

What to Make of Unity's Love Triangle + The Numbers That Matter

A few weeks ago, Unity and ad network ironSource announced they're merging. I looked at the number of apps and games usi...


This Week in Apps 7/15/22

This Week in Apps #122 - Mergers Or Acquisitions?

App Tracking Transparency continues to (re)shape the mobile game world, yet in-app revenue continues to grow. That and more in this week's episode.


Insights 7/15/22

Why is ironSource Merging with Unity?

Unity and ironSource, two solid names most game developers probably know, [announced they'd be merging](https://techcr...


This Week in Apps 10/15/21

This Week in Apps #83 - Will the HomePod Kill Christmas for Google and Amazon (Again)?

Creators and content are the name of the game in the store, and the money simply follows. This week's no exception.


Insights 10/15/21

LinkedIn Dumps its 2nd Largest Market

LinkedIn announced yesterday that it'd stop its operation in China. It's not that surprising of a move considering Lin...


Insights 10/15/21

Twitter's App Revenue Got a Bump Last Week

It's been a little over a month since Twitter released Super Follows. If you recall, the launch was mostly meh in term...


Insights 10/15/21

It Finally Happened! TikTok Creeps Into Top 10 Grossing Apps in the U.S.

TikTok is on fire for a whole bunch of reasons, and the one I see as being most important, revenue, is on the list. In...


Insights 10/15/21

Was Tapjoy a Good Acquisition for ironSource?

Another week and another acquisition that's shrinking the mobile ad market. This week it's ironSource, another ad netw...


Insights 10/15/21

Apple's HomePod Mini is Bad News for Alexa and Google Home

I use app downloads as a proxy for retail sales somewhat often because some devices must be operated via app. An area ...


This Week in Apps 10/8/21

This Week in Apps #82 - It's All in the Timing...

Facebook is having a really bad week. Not Telegram, though.


Insights 10/8/21

When Facebook Went Down Telegram Went Up. Waaay Up!

Facebook's fleet went down this week for a few hours. As surreal as that may sound, one's misfortune is another's fort...


Insights 10/8/21

Happy Birthday Mario Kart Tour!

Mario Kart Tour turned two a few weeks ago, prompting me to take a look at how it's been doing. In short, just okay....


Insights 10/8/21

The (House)Party is Over...

Houseparty, the "face-to-face social network" that blew up during lockdowns last year, is now officially dead. Last mo...


Insights 10/8/21

AppLovin Absorbs MoPub, Takes Aim at Facebook

I usually focus on trends in apps and games, but once in a while, a service provider makes a move I see as pivotal, an...


Insights 10/8/21

Home Improvement is (Also) Going Mobile!

When you're stuck at home all day, you start to see all the things you said you'd fix or improve. And after you stare ...


This Week in Apps 5/14/21

This Week in Apps #61 - ATT Continues to Wreak Havoc, Peacock Grows Up, and more.

It's hard to ignore the way ATT (App Tracking Transparency) is already altering the mobile industry.


This Week in Apps 3/26/21

This Week in Apps #54 - Show Me the Money

Want to predict which app or game will IPO or get acquired for big bucks? Look no further than revenue growth rate.