When viewing data for your apps from Google Play in the sales report, you might notice that the most recent days are labeled as "Incomplete."

This flag is applied automatically because some app stores, like Google Play, continue to update their reporting for the last few days after the fact. This means the data for downloads and revenue you see for those days might not yet be finalized.

Here's an example of what you'll see in the sales report:

The highlighted section shows the Incomplete flag. Everything to the right of the flag, in the gray area, shows data that is subject to updating from Google.

How Long Does This Period Last?

The period of adjustment varies, but for Google Play the average is 5 days. In some rare cases, it can be longer. During this time, Appfigures continuously fetches and incorporates any updates from the stores, ensuring your report is as accurate as possible, and updates the "incomplete" range to reflect that.