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Tracking Ad Revenue With Appfigures
Ad revenue can be a necessary source of income for many app developers. With all the ad networks available today, Appfigures makes it easy to track all your ad revenue in one place. See all available integrations Once you've linked, we'll automatically import available metrics: Impressions - The number of times an ad was displayed to the user. Net Revenue - Net amount earned, after subtracting the ad provider's cut. ECPM - Effective cost per thousand impressions. Clicks - The number of times an ad was clicked/tapped by a user. Fill Rate - How often the ads provider was able to fill ad requests. CTR - The percent of impressions that turned into clicks. Requests - The amount of times your app requested an ad for display from the ads provider.
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Why Are the Most Recent Days in My Sales Report Highlighted as "Incomplete"?
When viewing data for your apps from Google Play in the sales report, you might notice that the most recent days are labeled as "Incomplete." This flag is applied automatically because some app stores, like Google Play, continue to update their reporting for the last few days after the fact. This means the data for downloads and revenue you see for those days might not yet be finalized. Here's an example of what you'll see in the sales report: The highlighted section shows the Incomplete flag. Everything to the right of the flag, in the gray area, shows data that is subject to updating from Google. How Long Does This Period Last? The period of adjustment varies, but for Google Play the average is 5 days. In some rare cases, it can be longer. During this time, Appfigures continuously fetches and incorporates any updates from the stores, ensuring your report is as accurate as possible, and updates the "incomplete" range to reflect that.